The van Niekerk family own Knorhoek Wines. Leopards feature on all the labels and Two Cubs is a set of wines within the range, appropriately named so after the two brothers who run the winery. Its is sold mainly off-trade in South Africa but also exported to the UK and Netherlands.
It is an easy drinking, laid back wine, affordable yet classy. The owners wanted this expressed in the label re-design and for Two Cubs to appeal to forward thinking young women .
I wanted to keep it as clean and modern as possible whilst maintaining the leopard theme and wine’s unique visual identity. Using the number ‘2’ created a great curve and look and the pattern resembles a leopard print. The clubs are illustrated but would be gold on the label adding dimension and class to the minimalist look and the colours would appeal to the chosen female target market.
The cubs are gold emboss and the logo is cut out. The lids are wrapped in the patterned paper, adding further dimension to the overall design.